Happy Monday everyone! We’re back this morning with some education for you.
Google Analytics is one of the most popular topics in digital marketing today. However, what exactly is it, and how can it help your business?
This is an INCREDIBLE software. Google has created Analytics to help businesses improve their customer experience by gaining a deep knowledge of how people are using their site by tracking and reporting website traffic. The suite of tools available allows you to look at demographics, geographics, channels, active users, and more. Create customized reports to be delivered to your inbox when you want them to help drive your insights even more. Google Analytics can also be integrated with your Google AdWords account to review online campaigns and measure conversions. Are you running an e-commerce site? Analytics can help you with that too. They track sales activity and performance, giving you transactions, revenue, and other commerce-related metrics.
Interested in learning more? Give us a call today and let’s talk about your site and insights.