The internet is a big, scary world. There are so many different terms thrown around that it can be confusing and completely intimidating at times. So to keep you from throwing up your hands and in the towel, we’ve created a glossary and guide for you. All of you!
- SEO (Search Engine Optimization) : Essentially, SEO is how your website ranks in search results. It’s the process of editing content, placing keywords, and improving the design to drive you to the top of the results and drive traffic to your page.
- Inbound Marketing : Inbound marketing is the opposite of door-to-door salesmen or cold-callers. Inbound marketing focuses on creating content (blog posts etc.) that drives traffic to your website. It’s meant to bring the customer to you and start a conversation, instead of you seeking out the customer.
- Keywords : Keywords are the popular search phrases people use when searching for your product or service. Choosing the proper keywords is essential to good search ranking.
- Boosted Ads : Boosted ads refer to ads on social platforms like Facebook or Instagram. These are cost-effective ads that can produce great results if done correctly.
- Multi-Channel : Channels refer to the different communication channels through which you can promote your brand. Choosing the proper channels depends on your industry and location, but can include television, radio, newspaper, and social media channels.
- Bounce Rate : The bounce rate is the percentage of page visitors that exit after visiting your home page and never reach another page on the website.
- Click-Thru Rate (CTR) : your click-thru-rate is the percentage of people who actually click on a link in an email newsletter or online advertisement after viewing it.
- Hashtags : Hopefully this is not a new term for business owners. Hashtags are keywords used on social platforms like Instagram and Twitter to group similar posts. The best way to utilize hashtags in your business is to have a collection of 8-15 hashtags that you consistently use on each post. Make sure that they relate to your industry and your products to help get people interested.
I hope that was helpful to decode the word of digital marketing. If you have any questions, always feel to free to contact us! We’d love to talk to you.